Sustainability initiatives
We want to make our packaging circular as soon as possible and are actively involved in several sustainability initiatives in Europe. Common goals we want to contribute to include:
European platform of more than 300 organisations from industry, universities and public organisations, initiated from the European Commission (Eu Green Deal, The European Plastics Strategy) to accelerate the EU recycled raw materials market and expand the plastics value chain.
The German federative association of plastic packaging and foils, with around 300 participants from the packaging industry. Within this association there are a large number of specific product specialist groups working on all kinds of legislation and initiatives around circularity. AST is active in the 'environment and sustainability' trade group (HA Umwelt & Nachhaltigkeit).
Serred’s mission statement is to promote the safe, efficient and environmentally responsible design, manufacture, collection, reconditioning, remanufacturing and re-use of reusable industrial packaging, including preparation for recycling at the end of it’s useful life.
With a fictional turtle called Plasti, AST teaches the youth of the island Mauritius how to use plastic responsibly. Presentations at school show students the benefits of reducing, reusing and recycling.
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